From awareness to belonging
By embedding the XT-6 GORE-TEX into the urban fabric of London and Paris through hyperlocal wild posting, we helped Salomon transcend its trail-running origins and claim territory in the most competitive streetwear markets. The campaign didn't just advertise a product—it asserted the XT-6's place in contemporary street culture, proving that technical excellence and cultural cachet aren't mutually exclusi
By combining geographic precision with aesthetic excellence, we helped Amina Muaddi establish a powerful physical presence in two of Europe's most influential fashion capitals. The campaign successfully bridged the brand's Parisian roots with Italian craftsmanship heritage (Milan) and British luxury retail power (London), creating cultural resonance while maintaining the exclusivity and glamour that defines Amina Muaddi's universe.
By combining geographic precision with cultural authenticity, we helped Carhartt WIP transform PRECIOUS from a film premiere into a street culture moment. The campaign successfully connected the brand's workwear heritage with France's thriving skate scene, reinforcing Carhartt WIP's position as a brand that doesn't just sponsor culture, it lives within it. The wild posting strategy honored the film's poetic vision while creating tangible presence in the exact urban territories where Carhartt WIP's community gathers, skates, and creates.
By combining geographic precision with Gen Z cultural fluency, we helped Fruitz establish authentic street presence in three critical European markets. The campaign successfully translated the app's playful, judgment-free positioning from digital to physical space, creating cultural relevance in cities where honest communication about dating intentions still carries social stigma. The wild posting strategy reinforced Fruitz's position as the dating app that speaks Gen Z's language: direct, playful, and refreshingly honest about what people actually want.
By combining geographic precision with aesthetic excellence, we helped Fursac transform two store openings into cultural moments in Berlin and Madrid's competitive menswear landscapes. The campaign successfully established the brand's presence in neighborhoods where men value quality craftsmanship and contemporary design, positioning Fursac as the modern alternative to traditional luxury tailoring. The wild posting strategy created tangible anticipation on the streets where Fursac's target customers live, work, and socialize, ensuring both boutiques opened with immediate recognition and cultural legitimacy in two of Europe's most discerning fashion capitals.
By saturating Paris' streets with a wild posting campaign that spoke the language of sneaker culture and football passion, we helped GOAT establish immediate credibility in the Parisian market while transforming a corporate sponsorship announcement into a cultural event that resonated authentically with the city's fashion-forward football community.
By deploying a sophisticated wild posting strategy across two of the world's most influential fashion capitals, we helped Maison Close establish its advent calendar as the season's most coveted luxury lingerie gift—transforming a seasonal product launch into a bold statement of French seduction that resonated authentically with discerning audiences in London and New York.
By celebrating local football heroes across France's most passionate football cities, we helped Nike Studio Paris transform a corporate partnership into a cultural movement, demonstrating that Nike's commitment to French football extends far beyond the national team to honor the players, coaches, and communities who represent the authentic heart of the game.
By saturating Paris' streets with a sophisticated wild posting campaign during Fashion Week, we helped Reebok establish its premium credentials and cultural relevance in Europe's most important fashion capital, transforming multiple activations into a unified brand moment that positioned Reebok LTD as a serious contender in the intersection of sport, street, and high fashion.
By deploying a sophisticated wild posting strategy that honored each city's fashion identity while maintaining Sézane's Parisian essence, we helped the brand establish meaningful connections in Barcelona and Milan, transforming corporate expansion into cultural exchange and positioning Sézane as a welcome addition to each city's fashion landscape rather than another French import.
By saturating Paris' streets with a wild posting campaign that matched the emotional power and political clarity of Willy Chavarria's runway show, we helped transform a Fashion Week moment into a broader cultural statement, ensuring his message about immigrant rights, identity, and resistance reached far beyond the industry elite to resonate with the diverse communities at the heart of his creative mission.
