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The challenge
The objective: establish immediate brand recognition in neighborhoods where discerning men seek quality tailoring without the rigidity of traditional luxury codes, communicating Fursac's unique positioning as art and elegance as a lifestyle, fashion as a cultural experience.
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our solution
Urban Elegance Strategy
We designed a dual-city wild posting campaign that mirrored Fursac's brand philosophy, refined yet accessible, Parisian yet universal. The strategy was built on three core pillars:
Neighborhood Intelligence
Aesthetic Precision
End-to-End Execution
Real-world
results
+1.1M
impressions generated among qualified menswear audiences
40+
press mentions in local fashion and lifestyle media
By combining geographic precision with aesthetic excellence, we helped Fursac transform two store openings into cultural moments in Berlin and Madrid's competitive menswear landscapes. The campaign successfully established the brand's presence in neighborhoods where men value quality craftsmanship and contemporary design, positioning Fursac as the modern alternative to traditional luxury tailoring. The wild posting strategy created tangible anticipation on the streets where Fursac's target customers live, work, and socialize, ensuring both boutiques opened with immediate recognition and cultural legitimacy in two of Europe's most discerning fashion capitals.
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Fursac
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another one
Salomon
