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The challenge
The objective: establish immediate brand recognition in neighborhoods where discerning men seek quality tailoring without the rigidity of traditional luxury codes, communicating Fursac's unique positioning as art and elegance as a lifestyle, fashion as a cultural experience.
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our solution
Urban Elegance Strategy
We designed a dual-city wild posting campaign that mirrored Fursac's brand philosophy, refined yet accessible, Parisian yet universal. The strategy was built on three core pillars:
Neighborhood Intelligence: We targeted Mitte and Kreuzberg, the epicenter of Berlin's fashion scene
Aesthetic Precision: Every visual borrowed from Fursac's visual DNA
End-to-End Execution: From site scouting, production, installation, and campaign documentation, we orchestrated every detail.
Real-world
results
+1.1M
impressions generated among qualified menswear audiences
250
premium sites secured across Berlin and Madrid
By combining geographic precision with aesthetic excellence, we helped Fursac transform two store openings into cultural moments in Berlin and Madrid's competitive menswear landscapes.
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Fursac
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another one
Salomon
