The challenge was to transform what could be perceived as a simple seasonal product into a bold cultural statement, positioning the advent calendar not as just another holiday offering, but as an exclusive, desirable piece that embodies French seduction and luxury. The activation needed to break through holiday marketing saturation while maintaining the brand's high-end, provocative positioning across two distinct yet equally discerning markets.
Seduction in the Streets
We orchestrated a strategic wild posting campaign across London and New York's most culturally resonant neighborhoods to create an unmissable presence during the crucial pre-holiday shopping period. This dual-market approach was designed to generate simultaneous buzz in both cities while respecting each market's unique sensibility.
Market-Specific Neighborhood Mapping: Areas where fashion-conscious audiences intersect with cultural tastemakers.
Visual Seduction Strategy: Each placement was selected to maximize exposure among the target demographic of fashion-forward
Cultural Timing Excellence: Launching the campaign in early November to capture the attention of early holiday
Real-world
results
wild posting sites secured across London and New York's premium neighborhoods
impressions generated among fashion-conscious, luxury lifestyle audiences
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Maison Close
Salomon
