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The challenge
The challenge was to move beyond traditional sponsorship visibility and create a cultural moment that positioned GOAT not just as a sponsor, but as an integral part of Paris football-fashion ecosystem. The activation needed to feel organic to the streets of Paris while amplifying the partnership's significance to both local fans and the global sneaker community.
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our solution
Street-Level Cultural Saturation
We deployed a strategic wild posting campaign across Paris' most culturally relevant arrondissements to create unavoidable brand presence where the target audience lives, works, and plays.
Neighborhood Intelligence: Deep mapping of Paris' sneaker and football culture hotspots
Executional Excellence: Securing premium wild posting locations across 150+ sites
Amplification Ecosystem: Creating Instagram worthy moments through bold visuals
Real-world
results
250+
wild posting sites secured across Paris' key cultural neighborhoods
2M+
impressions generated among football and sneaker culture enthusiasts
By saturating Paris' streets with a wild posting campaign that spoke the language of sneaker culture and football passion, we helped GOAT establish immediate credibility in the Parisian market while transforming a corporate sponsorship announcement into a cultural event that resonated authentically with the city's fashion-forward football community.
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Goat
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another one
Salomon
