For his Spring/Summer 2026 "HURON" collection at Paris Fashion Week in June 2025, Willy Chavarria, the two-time consecutive CFDA American Menswear Designer of the Year, presented one of the most politically charged shows in recent fashion history. The challenge was to extend the impact of his powerful runway statement beyond the confines of Salle Pleyel and into the streets of Paris
Activism in the Streets
We deployed a strategic wild posting campaign across Paris' most culturally diverse and fashion-relevant neighborhoods to amplify Willy Chavarria's political message and ensure his show's impact extended beyond the runway. This carefully orchestrated street presence was designed to create dialogue, generate organic media coverage, and position Chavarria as not just a designer showing at Paris Fashion Week, but as a vital voice for social justice in contemporary fashion.
Neighborhood Diversity & Cultural Resonance
Visual Power & Political Clarity
Strategic Fashion Week Timing
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Real-world
results
wild posting sites secured across Paris' most diverse and culturally engaged neighborhoods
impressions generated among fashion industry, cultural communities, and Parisian public
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Willy Chavarria
Salomon
