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The challenge
For its European expansion strategy, Fruitz challenged SAUVAGE111MEDIA® to create a bold wild posting campaign across France, Belgium, and the Netherlands, three key markets where the app has experienced rapid growth since its 2017. The challenge was to capture the attention of Gen Z users in Paris, Brussels, and Amsterdam through authentic street-level advertising that would resonate with their dating expectations.
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our solution
Street-Level Cultural Activation
We designed a multi-city wild posting strategy that mirrored Gen Z's digital-first mindset through analog street presence. The campaign was built on three core pillars:
Hyper-Local Targeting
Visual Authenticity
End-to-End Execution
Real-world
results
550
strategic sites secured across Paris, Brussels, and Amsterdam
+1.8M
impressionsgenerated among Gen Z audience
By combining geographic precision with Gen Z cultural fluency, we helped Fruitz establish authentic street presence in three critical European markets. The campaign successfully translated the app's playful, judgment-free positioning from digital to physical space, creating cultural relevance in cities where honest communication about dating intentions still carries social stigma. The wild posting strategy reinforced Fruitz's position as the dating app that speaks Gen Z's language: direct, playful, and refreshingly honest about what people actually want.
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Fruitz
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another one
Salomon
