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The challenge
For its European expansion strategy, Fruitz challenged SAUVAGE111MEDIA® to create a bold wild posting campaign across France, Belgium, and the Netherlands, three key markets where the app has experienced rapid growth since its 2017.
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our solution
Street-Level Cultural Activation
We designed a multi-city wild posting strategy that mirrored Gen Z's digital-first mindset through analog street presence. The campaign was built on three core pillars
Hyper-Local Targeting: We mapped the exact neighborhoods where Gen Z lives, studies, and socializes.
Visual Authenticity: Every poster embraced Fruitz's signature playful aesthetic
End-to-End Execution: We timed installations to coincide with peak social periods
Real-world
results
550
strategic sites secured across Paris, Brussels, and Amsterdam
+1.8M
impressionsgenerated among Gen Z audience
By combining geographic precision with Gen Z cultural fluency, we helped Fruitz establish authentic street presence in three critical European markets.
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Fruitz
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another one
Salomon
