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The challenge
For the launch of its XT-6 GORE-TEX collection, Salomon tasked SAUVAGE111® with amplifying the silhouette's transition from mountain trails to metropolitan streets across London and Paris.The challenge was threefold: penetrate the gorpcore-obsessed fashion capitals, reach a highly selective streetwear audience that values both authenticity and aesthetics.
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our solution
Urban Infiltration Through Hyperlocal Precision
We designed a wild posting strategy that mirrored the XT-6's own duality, technical precision meets raw urban energy. The approach was structured around three core pillars
Neighborhood Cartography: We mapped the cultural epicenters where gorpcore thrives and streetwear culture dictates trends
Aesthetic Integration: Rather than traditional billboard placements, we deployed wild posting installations that felt native to each urban environment.
Cultural Amplification: Beyond physical installations, we created a content ecosystem that documented the campaign's presence across both cities.
Real-world
results
180+
strategic wild posting sites secured across London and Paris
34%
Featured organically in street style roundups by Hypebeast, Highsnobiety, and local fashion publications
By embedding the XT-6 GORE-TEX into the urban fabric of London and Paris through hyperlocal wild posting, we helped Salomon transcend its trail-running origins and claim territory in the most competitive streetwear markets.
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Salomon
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another one
Salomon
