How to establish brand presence in two strategic European fashion capitals while maintaining luxury exclusivity

Londres

Launch Takeovers

Fashion / Luxury

plan my campaign

[

The challenge

For her European expansion strategy, Amina Muaddi challenged SAUVAGE111MEDIA® to establish a strong brand presence in London and Milan, two critical markets for the luxury footwear industry. The challenge was to penetrate these highly competitive fashion capitals with an impactful outdoor campaign that would resonate with the local fashion elite, while maintaining the brand's signature glamour and exclusive positioning.

plan my campaign

[

our solution

Strategic Cultural Immersion

We designed a precision-targeted wild posting campaign that mapped the fashion DNA of both cities, identifying the exact neighborhoods where luxury meets lifestyle. The strategy was built on three pillars:

Geographic Intelligence

Aesthetic Precision

End-to-End Execution

Real-world
results

iconic sites secured across London and Milan

+1.2M

impressions generated among qualified fashion and luxury audiences

By combining geographic precision with aesthetic excellence, we helped Amina Muaddi establish a powerful physical presence in two of Europe's most influential fashion capitals. The campaign successfully bridged the brand's Parisian roots with Italian craftsmanship heritage (Milan) and British luxury retail power (London), creating cultural resonance while maintaining the exclusivity and glamour that defines Amina Muaddi's universe.

Amina Muaddi