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The challenge
For her European expansion strategy, Amina Muaddi challenged SAUVAGE111® to establish a strong brand presence in London and Milan, two critical markets for the luxury footwear industry.
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our solution
Strategic Cultural Immersion
We designed a precision-targeted wild posting campaign that mapped the fashion DNA of both cities, identifying the exact neighborhoods where luxury meets lifestyle. The strategy was built on three pillars:
Geographic Intelligence: Each site was chosen for its proximity to high-end boutiques, fashion institutions, and the daily paths of fashion insiders.
Aesthetic Precision: Every placement was curated to complement Amina Muaddi's visual identity
End-to-End Execution: From site negotiation and permits to production, installation, and campaign documentation, we managed every detail
Real-world
results
14
Sites iconiques sécurisés à Londres et à Milan
+1.2M
impressions generated among qualified fashion and luxury audiences
By combining geographic precision with aesthetic excellence, we helped Amina Muaddi establish a powerful physical presence in two of Europe's most influential fashion capitals.
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Amina Muaddi
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another one
Salomon
